MORE VISIBILITY =
FOR YOUR COMPANY
A website is not a luxury, it's a necessity
A company’s online presence, whatever its sector of activity, can have a considerable impact on its success. These days, some companies still don’t realize that the majority of their customers will visit their website before making a purchase.
Having a strong online presence, especially a website, can be key to generating more revenue. Yes, the quality of your website has an impact on the bottom line, but our aim is to emphasize the importance of making sure you have a website.
We’ve helped companies of all sizes create their digital presence. In some cases, organizations hesitate to go online because they don’t think they’re tech-savvy enough or understand how to manage a website. Other times, companies are concerned about price.
The good news is that there’s a solution that’s right for you. If you still need convincing, here are the main reasons why it’s important for your company to have a website:
One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are, there are several suppliers offering a service similar to yours. One way to stand out is to have a website that is attractive and clearly communicates quality information to your customers.
Without a website, people may doubt your legitimacy as a business. Having a website is an opportunity to make an excellent first impression and give people the reassurance that you are a real company.
Presenting your brand to potential customers is one of the most important things you can do. By clearly establishing who you are, what you believe in and what you stand for, you increase the chances that your customers will buy from you or use your services.
It’s also something that can set you apart from your competitors. Without a website, this can be very difficult to achieve, as people can’t easily find reliable, quality information about your company.
Perhaps one of the most compelling reasons to have a website for your business is that it can increase your chances of lead generation.
When people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, giving you the opportunity to increase your sales. Although websites have a cost, when used correctly they have a positive return on investment (ROI).
SEO - SEARCH ENGINE OPTIMIZATION
Once you’re online and have an SEO-optimized website, you have a chance of appearing in Google’s search results. This means that when Internet users search for a product or service, there’s a chance that your website will appear in the results. This gives you the opportunity to considerably increase your customer base.
Save time and improve customer service
Many businesses receive calls from prospects or existing customers asking simple questions about location and opening hours. If you miss a call, the customer is unhappy. Calls can also prevent your staff from concentrating on the most important aspects of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without having to call, which ultimately delivers a better user experience (UX).
Updates and announcements
Since your website is open 24/7, it’s easy to post updates and announcements for your customers. It’s a way of keeping them up to date with everything you’re doing. When something is particularly relevant to them, it increases the chances that you’ll be able to sell them products.
If you’re planning to use digital marketing to increase your leads and grow your business, you’ll probably want to drive traffic to a website or landing page. To do this effectively, leverage your website traffic history to target the most qualified customers and get the best return on investment (ROI) for your advertising spent. This is something that can’t be implemented retroactively, so it’s best to get your website up and running as soon as possible, even if you don’t plan to run ads just yet.
Put the joy back in your work
Put the joy back into your work; you embarked on this adventure for a reason. Whether it’s for profit, passion or a mix of both, we’ll get you back on track so you can enjoy your field again. The world of online marketing is complex, but the most amazing fact is that you can get immediate results. Let us do what we’re highly qualified to do, so you can do what you do best.
Websites have become essential for businesses today. I strongly recommend that you create one if you haven’t already. You can improve it over time, but the important thing is to get started.